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Can Brand Green Extension Enhance Consumer Response? A Research on the Effects of Congruence between the Green Extension Type and Processing Mindset
Sheng Guanghua, Gong Siyu, Ge Wanda
First published at: Apr 01, 2019
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doi:10.16538/j.cnki.fem.2019.04.008
Foreign Economics & Management, Vol. 41, Issue 04, pp. 98 - 110
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